After you shampoo and rinse your hair, it is usually dripping wet. The conditioner will not stay on well at this stage. Instead try towel drying your hair lightly right after you rinse out the shampoo and then apply the conditioner for maximum results. Using your fingers work the conditioner into your hair ends. You can even use a comb to do the job thoroughly. Once you have done this wait for at least 3 minutes before you rinse out the conditioner.